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Elements and Performance Criteria

1. Determine sales characteristics and demand
   • Identify potential purchasers and their purchasing requirements from available market information
   • Observe current and recent sales to monitor market trends and patterns
   • Monitor and review regulatory requirements for market entry to ensure quality assurance and fitness for sale
   • Determine ability to deliver product to meet market demand and requirements
2. Sell product and arrange transport
   • Research sale logistics and incorporate into marketing strategy
   • Consult sale outlets about market prospects and inform them of preferred sale method
   • Complete transport arrangements in time for sale, and prepare and organise facilities and product and documentation
   • Complete negotiations with agents, brokers and buyers
   • Arrange and process payments
3. Assess sales performance
   • Obtain and analyse sales data to facilitate monitoring of performance against marketing plan and enterprise requirements
   • Analyse strengths and weaknesses of performance
   • Review sales strategies to maximise future returns
   • Record data for future reference according to enterprise, industry and legislative requirements

Range Statement

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Performance Evidence

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify appropriate markets and sales opportunities

calculate cost of production and target sale price

select sales outlets

select selling method and negotiate with brokers, sellers and agents

prepare and implement marketing plan

ensure that the product meets legislative and industry requirements for fitness for sale

coordinate sales and transport logistics for livestock products

analyse sales data and trends to maximise future profit margins

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Knowledge Evidence

The candidate must demonstrate knowledge of:

market specifications for the products produced

quality assurance procedures and their implementation

sales outlets

current and alternate sale methods

preparation of livestock and transportation systems

price risk and sales strategies

sales analysis

enterprise and industry policies and codes of practice with regard to livestock sales transportation, recording and reporting requirements

market access requirements -Minimum Residue Levels (MRLs) and the variance between countries, withholding periods after treatment

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